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“Connectivity is the New Black”: Communicating the San Diego County Ecosystems Report with Buttons

Communicating science can be difficult, especially if your audience members aren’t scientists by training. The San Diego County Ecosystems Assessment, a part of California's Fourth Climate Change Assessment to be released in late Summer of 2018, is 150+ pages long. To make the findings more accessible to practitioners, the Alliance developed a 34 page summary magazine, which can be downloaded here. To add a little fun, we created buttons featuring short slogans to communicate key points of the report.

“Connectivity is the New Black”

San Diego is a biologically diverse region — one of the world’s biodiversity hotspots, in fact — that has been the focus of more than 20 years of planning, investment and innovation. However, much remains to be done to complete a network of protected habitats. Creating a network is often referred to as “habitat or wildlife connectivity”, a necessary characteristic of conserved habitats that will ensure the survival of the region’s biodiversity. Increasing connectivity includes a myriad of options such as wildlife crossing under a road, or land managers working together to ensure protected habitats are linked together into a network. Connectivity is certainly the new black in the conservation community.

Want more details? Refer to the “Conservation and Management for San Diego’s Changing Climate” chapter in the summary magazine, viewable here.

Want this button? Enter in our social media contest!

To win this week’s button, follow these simple rules:

  1. Follow the Climate Science Alliance on at least one of our social media channels:

  2. Follow us on Instagram here

  3. Follow us on Facebook here

  4. Follow us on Twitter here

  5. Tag one friend in a comment on this week’s post

That’s it! Each comment counts as one entry, you can comment as many times as you want for more entries. We will randomly select one winner to receive 2 buttons — one for you and one for your friend! Winners will be announced one week from original posting. Good luck!

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